Website Usability - What is it?

More and more organisations realize that promoting and making their websites rank high in search engines alone is not enough. Employee recruitment principles also apply to website visitors: when you have attracted good people, you also want to make sure they stay! After all, a visitor who clicks away to another website within a few seconds doesn’t result in any profits.

Website visitors are much more impatient than the average customer. Remember how often you yourself are frustrated by menus that are difficult to navigate, or forms that have far too many fields to fill out. And did you know that up to 70% of all visitors who put a product in the shopping cart, leave the website without completing the order?

Website Usability is creating a user-friendly website, to ensure that visitors can easily find what they are looking for, and get encouraged to perform a desired action (such as making a purchase or sending a request for more information). Usability can make a significant contribution to the success of your website!

Tribal Internet Marketing offers the following services in the field of Website Usability:

- Usability Analysis
- Usability Tests
- Usability Consultancy

Would you like to know more about our Website Usability services? Please fill out the online form.

Usability Analysis

Tribal Internet Marketing will conduct an expert review of your website. First, we examine the statistics of your website, in order to see where the bottlenecks are. In addition, your entire website will be thoroughly analyzed. We will take a look at the layout, the information architecture and the ordering process. This results in a report containing lots of practical recommendations. You can start improving your website right away!

Request more information about a Usability Analysis.

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Usability Tests

All websites are different, and every target group is different. It is not always possible to determine in advance which layout for your website is best. Moreover, you are often so acquainted with your own website, that it is very difficult to take an objective look at it. Hence it is very important to test your website in real time.

Tribal Internet Marketing organizes usability tests, in which people from your target group will be asked to use your website. This often results in very surprising insights and useful suggestions for improvement!

You can also contact us for Multivariate tests and A/B tests (testing multiple versions of your website), conducted with the Google Website Optimizer, or Eye Tracking tests.

Request more information about Usability Testing.

Usability Consultancy

The experts from Tribal Internet Marketing can also give advice on an hourly basis. Together, we determine a plan to gradually improve your website. Or, we can assist you during the development of a new website. We give advice throughout the process - from the first draft of your website up to the completion. Afterwards, we will keep monitoring your website and the web statistics.

Request more information about Usability Consultancy.

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