Search Engine Advertising

Jeannette Franken is head of the SEA (Search Engine Advertising) team. She explains what search engine advertising is and how we can use it to be of service to you.

What is Search Engine Advertising?

Search engine advertising is a very powerful marketing tool. You reach potential customers when they are looking for your product or service. A campaign consists of search words and accompanying advertisement texts. As a result, your ad appears in the search engine with a relevant search.

What are the advantages of advertising with search engines?

In comparison with traditional forms of marketing the results are very easy to measure. The measurability of the results ensures that the campaigns can be managed on the basis of solid figures. Moreover, with search engine advertising results can be achieved relatively fast. As soon as a campaign goes live you will be found by potential clients.

What does the service Search Engine Advertising entail?

We take all of the work off the hands of our customers, from the planning of the campaign to daily maintenance. The clients have complete access to their campaigns and receive a monthly report with an overview of the results.

Why search engine advertising via Tribal Internet Marketing?

Our specialists have extensive experience with the management of large and complex search engine advertising campaigns. These are managed in a results-oriented way. Your objectives are the first priority. Thus, the maximum results are obtained from your campaign.

We strive for an integrated approach. We don’t just focus on a single service. Knowledge from your search engine campaign will be used for other services that we will carry out for you. And vice versa, the results of the search engine campaign can be bettered by improving your website usability, for example.

Tribal has extensive international experience and can take care of world-wide campaigns for you. Tribal has offices with local specialists in numerous countries, such as Belgium, Germany and Ireland. In addition, we work with international partners.

Finally, Tribal Internet Marketing is on top of the latest developments. We maintain intensive contact with parties such as Google, participate in tests for new products and develop tools ourselves, such as ADChieve.

Which businesses is the service Search Engine Advertising suited for?

The service is worthwhile when you want to get more out of your website in the form of sales, leads or visitor numbers. Tribal Internet Marketing works mainly for the top 300 companies for whom the Internet plays a central role as a sales or lead channel. Our clients mostly work in the following fields: retail, travel, finance, HR and training.

What can Search Engine Advertising do for my business?

Search engine advertising can be used to improve your online results in the form of leads or sales. Moreover it can be used for branding goals, to reach new target groups and to increase your online reach.

What is the step-by-step plan for Search Engine Advertising?

Do you have a pre-existing campaign or do you want us to start a new one? Do you have a dynamic product range or do you rarely change it? Is a higher turnover your goal or do you want to increase your online reach?

Every task demands its own tactics. That's why you are involved in the campaign from the beginning, so that it is clear right away what we want to achieve. Also further into the project we remain in constant contact with our client. Through this, new ideas arise and we achieve the best results.

What are the costs for Search Engine Advertising?

Advertising in search engines can cost as little as €1 per day. Tribal Internet Marketing works mostly for clients with a monthly advertising budget of €5000 or more.

We like to be judged on the results. That’s why we offer you the opportunity to pay on the basis of those sales or leads that have been generated via the search engine advertising campaign. Of course you can also choose to pay for a fixed number of management hours, which will be set in consultation with you.

Please feel free to contact us without obligation for more information on Search Engine Advertising or a tailor-made offer.

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