Website Usability
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Website usability is the process of making your website more user-friendly. It ensures that visitors can easily find what they are looking for and the information on offer matches their questions and needs.
What is Website Usability?
When a visitor has to put in an effort to reach his goal, chances are he will leave the website and visit another. Moreover, satisfied visitors have a tendency to return more often. A user-friendly website thus strongly influences the number of conversions, such as sales or quotation requests.
Website usability is therefore a good supplement to search engine marketing: after a lot of visitors have found your website, good usability ensures that you also obtain results from these visits!
What can Website Usability do for my company?
Improving the user friendliness is often unjustly seen as ‘a good deed’ for your visitors. However, satisfied visitors simply are more profitable! They buy more and also return more often for repeat purchases.
Making a few adjustments to your website can often result in major improvements in the number of conversions already.
The advantage of usability is that it concerns structural improvements. One good adaptation produces continuous results. Moreover, the result is noticeable immediately.
By already taking usability into account at the design stage, you can save a lot of costs. That’s because it costs more time, money and effort to have to make adjustments at a later stage that you could have incorporated at the time that you were developing your website. Therefore, don’t wait with testing and asking for advice until your website is live!
What does the service Website Usability involve?
As a website usability consultant I examine with you the ways in which we can improve your website, so that more conversions are realised. These recommendations can be related to divergent aspects of the site, such as text, images, the order process, layout and navigation.
For you as a customer this always produces surprising insights. The owners and designers of a website frequently think that things are logical, because they know the website so well themselves and they have a lot more experience with computers and the Internet than the average person. In practice, however, they often couldn’t be more wrong!
As a usability consultant I hold up a mirror to the client and can look at the website with a ‘fresh eye.
’The possibilities:
What companies is the service Website Usability suited to?
Website usability is important for all organisations that have a website or are in the process of creating one.
With large and complicated websites and with web shops there is the most to gain. That’s because the visitor can easily get lost on these types of sites, due to information overload. Also the way in which the ordering process is set up can greatly influence the number of sales.
But no matter whether it concerns selling products, offering services or bringing in donors for non-profit organizations, every website’s set-up must be clearly focused on the goal that the organization wants to achieve with it.
In practice it turns out that virtually every website has lots of room for improvement.
What does Website Usability cost?
The costs are dependent upon the project. This is determined in consultation with you.
Please feel free to contact us without obligation for more information on website usability or a tailor-made offer.
