Usability Analysis

A usability analysis is an expert review in which the usability consultant checks your website for user-friendliness. Your website is evaluated on the basis of various guidelines that a user-friendly website should meet.

What does the Tribal service Usability Analysis entail?

First we have a look at your web statistics in order to see if we can discover any bottlenecks within the website on the basis of these data. We look, for instance, if certain pages have a really high bounce rate or if there is a certain point within the ordering process during which many people drop out.

In addition, we look at how well the website is doing with regard to a great number of aspects. These include:

• lay-out
• navigation
• ordering process
• copy
• accessibility
  
  

All of the findings are incorporated in a practical report and are extensively clarified using screenshots. The report offers you concrete recommendations including an order of priority, which you can use immediately to start improving your website.

What businesses is a Usability Analysis suited to?

It is most effective with large and complex websites and with web shops. That’s because it’s easy for visitors to get lost in the abundance of information offered on these types of sites. Also the way in which an ordering process is set up can greatly influence the number of items sold.

However, small websites or websites without a web shop often offer much room for improvement as well.

If your website has a very specific target audience, such as experts in a certain field or children, it may be better to have a usability test performed. This means that several members of your target audience are asked to test the website.

What is the advantage of a Website Usability Analysis?

Your web team can immediately start implementing the report’s recommendations on its own. Thanks to the indicated order of priority, you know which recommendations need to be executed most urgently: these have the biggest impact on the number of conversions and help you to get better results quickly from your current visitors.

What conditions have to be met for a Usability Analysis?

To be able to properly perform a statistical analysis, you must ensure that a good web statistics package  has been implemented on your website for at least a month. Preferably, it also measures funnels (the entire step-by-step process from shopping cart to order confirmation, for instance).

What is the cost of a Usability Analysis?

The cost of a usability analysis can vary depending upon the size of your website.

Please feel free to contact us without obligation for more information on usability analysis or a tailor-made offer.