Web Analytics

Web analytics are objective data about the visitors to your website. What pages are they looking at? At what point do they leave your website? Is there a difference between visitors who enter your website via a link and those who wind up on your site via search engines? These and many other questions are answered by means of web analytics.

What are Web Analytics?

If you only focus on attracting as many visitors as possible, you are missing opportunities. That’s because only after a visitor has entered your website does the process begin during which he searches for information or looks at products, for instance. With help from web analytics, bottlenecks can be traced and your website can be improved.


Our specialists are accredited bij Google

Do Web Analytics have added value for my company?

It is important to ask yourself: Why do I have a website? The answer to this question immediately indicates the end goal of using web analytics. On the basis of these statistics you can determine how to improve both your Internet marketing campaigns and the website. Thus, these will better suit the wishes of your visitors. This will increase the success rate of your Internet efforts.

What does the service Web Analytics entail?

Tribal Internet Marketing ensures that you will find out the necessary data regarding your website, so that you can improve the results of your Internet activities. Hereby it is important that things are made easy and understandable for you, so that you can regularly check at a single glance if your goals are being met.

What businesses is the service Web Analytics suited to?

A thorough analysis of the web analytics is suitable for those who want to know more about the visits to their website. At Tribal, such an analysis is often part of a more extensive project focused on search engine optimization or search engine advertising. That’s because the statistics enable a good comparison between the results achieved with visitors from various sources.

What is the step-by-step plan for Web Analytics?

1. Determine the need for information
First, we determine with you what you would like to know. This question is often skipped, as a result of which you frequently can’t see the forest for the trees once you’ve started with statistics. If you haven’t got a clear-cut answer to this question yet, we can offer you specific advice.

2. Choice of package
Subsequently the correct package is selected, depending on your needs. As standard we offer two packages: Google Analytics and IndexTools. If you wish to use another package, that’s possible too.

3. Package implementation
As a next step, we supply the tracking codes and corresponding instructions. This is usually done in collaboration with your website builder. These codes ensure that all data can be measured. As soon as everything has been implemented, all data are checked.

4. Workshop Web Analytics
One of the most important elements of this service is the workshop. It teaches you, in an interactive way, the best ways to use the statistics and how to translate them into concrete actions to increase the performance of your website.

5. Continuous support
It’s important to take a look at your statistics regularly. On the basis of those figures you can adapt your Internet marketing campaigns or website where necessary. We offer you continuous support with this. We do so by means of reports with accompanying conclusions and recommendations. In addition, you can use our telephone helpdesk.

What is the cost of Web Analytics?

The cost depends on your needs. We can perform all of the aforementioned activities for you, or just parts of them. You can choose, for instance, to make use of our implementation and workshop services only. Where necessary we can offer additional support through extra consultation hours. As a result, this service offers great flexibility.

Please feel free to contact us without obligation for more information on web analytics or a tailor-made offer.