Baseline Measurement

To be able to properly map current and future results, Tribal Internet Marketing starts new campaigns with the performance of a baseline measurement. The measurement provides insight into the state of affairs and is sometimes also referred to as a zero measurement or baseline analysis. An analysis is made of your website’s current results in both the organic and paid search results. On the basis of the outcome we can advise you regarding the project’s subsequent stages.

What does a Baseline Measurement entail?

Roughly speaking, a baseline measurement consists of the elements listed below. All elements are incorporated into a clear report.

• Analysis of current statistics
• Keyword research
• Ranking, PageRank & Link analysis
• Competition analysis
  

Are there any minimum requirements?

The analysis is suitable for every company that wants to know more about how its website performs in the search engines. At Tribal, a baseline measurement functions as a point of departure for a more elaborate project.

This analysis requires that you use a website statistics package. Without statistics it is impossible to perform a baseline measurement.

What are the advantages of a Baseline Measurement?

The main advantages of such an initial analysis are listed below.

• It immediately makes clear what the status of the website within the search results is
• The report is good documentation to help convince internal departments of the necessity of search engine marketing
• You will gain insight into your competitors’ performance
• The report offers a first selection of the keywords that are used by the target group
• Lastly, a baseline measurement provides an external analysis of the website statistics. A fresh look such as this by a third party is always valuable

Please feel free to contact us without obligation for more information on baseline measurements or a tailor-made offer.