Affiliate Marketing

Rob Ariёns is a specialist in Affiliate Marketing. He explains the added value of Affiliate Marketing and how Tribal Internet Marketing can contribute to it.

What is Affiliate Marketing?

Affiliate marketing is a result-oriented online marketing method. A so-called website publisher (or affiliate) puts an advertiser’s promotional material on its website. The publisher receives a fee for every visitor who reaches a pre-defined target. This can be a click, lead or sale, for instance.

To advertise on the Internet and only pay for results. That’s possible with affiliate marketing!

What can Affiliate Marketing do for my business?

With affiliate marketing you create more sales potential. Depending on your objectives, you can realize more visitors, leads or sales.

Affiliate marketing is ‘performance based’ and focused entirely on achieving a good Return On Investment (ROI). The results can be measured in terms of market reach, number of visitors, prospects and sales.

What does the Tribal service Affiliate Marketing entail?

We advise you about the best ways to implement and optimize affiliate marketing. Moreover, we can set up, manage and optimize complex affiliate marketing campaigns.

What companies is the service Affiliate Marketing suited to?

Affiliate marketing is especially interesting for large retailers that sell many different kinds of products. Through an affiliate network a large target audience can be reached. This offers new sales opportunities.

Tribal can be of service to you if you want to start using affiliate marketing or when you want to increase the performance of your existing affiliate network.

What does Affiliate Marketing cost?

In affiliate marketing a performance based commission model is used towards affiliates, which is based on CPS (cost per sale) or CPL (cost per lead) fees.

Since affiliate marketing is based on a performance based commission model, the total costs are very favorable and much lower compared to regular CPC (cost per click) or CPM (cost per mille) campaigns. The merchant only pays for generated sales and/or leads, in other words it is a “no cure, no pay” commission model.

Click fees are also used by some merchants, but it is important to monitor affiliate quality and the quality of traffic these affiliates deliver. Combinations of click-, sales- and lead commissions, so called hybrid commission fees, are also used on a regular basis.

Affiliate networks use a fixed and variable commission model:

1. Margin on total paid affiliate commission (normally an average of 20-30%)
2. Network fee (monthly fee for maintenance and use of the network)
3. Setup fee

For the management of your affiliate program by Tribal Internet Marketing you pay a  fixed monthly fee plus a percentage on the total affiliate commission. For additional services like consultancy services and the development of promotional materials (e.g. banners etc.), Tribal Internet Marketing charges a fixed price per hour.

Please feel free to contact us without obligation for more information on affiliate marketing or a tailor-made offer.

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